Freelance Product Manager (B2C Strategy Initiative)

REMOTE | Contract | Fully remote

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About Heady and the Role:

Heady is a digital product consultancy that provides full-service strategy, design, full-stack development, and growth marketing services for retail and lifestyle brands — and we do it all with heart. Our team partners with Fortune 500 brands to deliver impactful technology and design solutions.

We’re looking for a strategic, hands-on Product Manager to lead a B2C Product Strategy initiative for one of our top retail clients. In this short-term role, you’ll take the driver’s seat in shaping our client’s digital product direction — running discovery, defining the roadmap, and aligning stakeholders on what success looks like.

This project is slated to run from early November through December and requires approximately 20-30 hours/week. 

ET hours are required. This is a remote-friendly role. There may be opportunities beyond this contract. 

 

What You’ll Do:

  • Lead stakeholder interviews and user research with UX/Design.

  • Define product goals and connect them to business outcomes.

  • Identify market opportunities and key KPIs for B2C eCommerce.

  • Facilitate feature-prioritization and MVP/post-MVP roadmaps.

  • Conduct user interviews and/or usability testing on existing products.

  • Perform competitive and market analysis.

  • Analyze user data and survey insights to inform recommendations.

  • Lead ideation workshops and write user stories.

  • Define and align success metrics.

  • Recommend strategies for growth funnel and data capture.

 

Who You Are:

  • 5+ years of strategic product management experience.

  • Proven success leading discovery and strategy for web or app products (B2C/eCommerce).

  • Strong communicator with exceptional organizational skills.

  • Experience working in Agile/Scrum environments.

  • Understanding of mobile-app growth and attribution tracking.

  • Prior agency or consulting experience preferred.

  • Bachelor’s degree or higher.

 

What You’ll Get:

  • Competitive hourly rate - paid fairly for the value and expertise you bring.

  • The chance to work with a talented global / remote-friendly team.

  • Flexibility - we trust you to manage your time and deliver without micromanagement.

  • Opportunities to grow your skills (and portfolio) by working on interesting, challenging projects that touch multiple areas.

  • A culture of kindness and support - you’ll be respected, heard, and part of a team that celebrates wins together.